On Sunday December 25th Americans are going to be opening presents. If experts are right several million are going to find a brand new ereader under the tree. If experts are correct the number of ereaders given may reach as high as 25 million units. That is a very large number and will invariably lead to an even larger number.
All of those happy new owners of Kindles, Nooks and other readers are going to want new books to put on their new devices. If each new owner purchase, oh say, 4 or 5 new books that would translate into as many as 100 to 125 million eBooks sold in a matter of a day or so. Forget Black Friday and Cyber Monday, what about eBook Monday and the potential of 100 million eBooks?
If the average eBook sells for $8.00, (Average ebook best seller lists for $8.50+) that translates to a total revenue generated of $800 million. Authors receive from 25 to 35 percent royalties, on average, so that means the pool of potential revenue could be as high as $280 million, perhaps in as little as one day. Will this spike in eBook sales actually take place is unknown, but it is an almost certainty eBook Monday will be a huge sales day for eBooks. What have you done to be certain you are in a position to earn a share of the pot?